PUBLIC RELATION

WHAT IS PR?

Public relation encompasses strategies that an organization use to deliver its message to a variety of audience –shareholder , employees , the general public association member ,public policy decision makers. the strategies according to the audience and the organization ,what’s to recall is always the same to deliver the information that explain the organization mission and helps it reach it objective.

PR OR ADVERTISMENT

May people get confused between PR & Advertising or decide to do one rather than the other . Advertisement & editorial PR do very different jobs an advertising poster for a film may grab your attention ,but it is the reviews you read and hear plus the trailers you see ,that tell you how good the film is .

Effective advertisement carries simple messages, this needs to be backed up by editorial PR, which can convey much more detailed and sophisticated messages.